“The partnership of two industry powerhouses will transform into even more amazing opportunities for our agents and clients,” said Howard “Hoby” Hanna IV, president of HHRES. “Our combined strength, talents and resources will be such an advantage in the industry.”
The two family-owned companies set up shop in the 1950s, with Howard Hanna opening its doors in Pittsburgh in 1957 and Coach Realtors opening theirs on Long Island in 1954. Since then, the two firms have developed from homegrown firms into heavy hitters in the national real estate market.
Over the last seven years, HHRES has grown its presence throughout New York and is now the largest real estate firm in the state by units sold. The merger will further strengthen HHRES’s position in the New York market.
“We are thrilled to join forces with Howard Hanna,” said Whitney Finn LaCosta, broker and owner of Coach Realtors. “We’re still the same Coach Realtors people have come to know and love, and you can expect the same top-quality service from our team. We just have a stronger real estate network for our clients now.”
As part of the merger, Coach Realtors will retain its existing leadership and direction, and Whitney Finn LaCosta will be CEO of Howard Hanna | Coach Realtors.
Agents with Coach Realtors will gain access to Howard Hanna’s innovative buying and selling programs like Rate Reducer and Buy Before You Sell. They will also gain an expanded referral network, as the HHRES brand reaches across 13 states. The partnership will help extend the HHRES footprint across New York state and expand its growing network of more than 15,000 agents and staff.
Like HHRES, Coach Realtors has a strong presence in the luxury market, and the two companies look forward to pooling their resources to continue growing in this market. Currently, the Hanna Luxury program offers agents a variety of specialized tools to manage high-end listings.
“They’re a company that we share a lot of important values with,” said LP Finn, operating officer for Coach Realtors. “Their leadership team operates with integrity, and they’ve shown a commitment to do right by their employees and by their community too. I can’t wait to see what we’ll be able to accomplish together.”
The merger will combine the best of both companies to better support agents, buyers and sellers across their markets. Together, the two family-owned firms will strengthen their position as the #1 real estate brokerage in New York state and a powerhouse in the industry.
“This partnership allows us to take Coach Realtors to the next level,” said LaCosta. “I’m looking forward to working with Howard Hanna and continuing our legacy of excellence.”