John R. Wood Properties launches new brand identity

John R. Wood Properties, the oldest major real estate brokerage in southwest Florida announced the implementation of a comprehensive strategic rebranding, elevating the firm’s focus on streamlined, personalized service for luxury buyers and sellers and including new positioning and graphic design characteristics.

June 25, 2021

“Over the past 60-plus years, we’ve built a strong reputation for best-inclass luxury real estate experience and service,” said Phil Wood, John R. Wood Properties President and CEO. “Our market research confirmed that evolving our brand identity was an appropriate strategic move for us to accurately reflect our history while focusing on continued utilization of today’s modern digital intelligence, as we pursue new opportunities for future growth and expansion.”

Effective immediately, and throughout the coming weeks, John R. Wood Properties’ new branding elements will be incorporated across all business disciplines, online and in all 19 offices throughout Southwest Florida, which includes Marco Island, Isles of Capri, Naples, Ave Maria, Bonita Springs, Fort Myers, Fort Myers Beach, Cape Coral, and Sanibel/Captiva Islands.

John R. Wood Properties’ new branding further clarifies the company’s purpose, vision and values, not only within the expansive and highly competitive luxury real estate industry, but also within southwest Florida’s ever-growing luxury real estate eco-system. Discerning home buyers and sellers will enjoy user-friendly technological enhancements, along with the human touch that is delivered through superior customer service.

In late January, John R. Wood Properties reported 2020 written sales volume of $3.65 billion, an increase of almost one billion dollars over the previous year. With 2,467 closed listings and 2,863 new listings in 2020, its agents sold more listings and represented more sellers in southwest Florida than any other firm, achieving strong success in the area’s most exclusive neighborhoods.

The firm is having an equally impressive 2021, with hundreds of seven- or eight-figure sales. Year to date, it is the sales volume leader in southwest Florida. ¦